From concept through design

From concept through design

Attractions, resorts, casinos, theme parks, retail, urban design, water parks and aquariums. From concept and design to master planning, LEGACY is the world leader in the creation of iconic entertainment and architectural design. They work internationally, with much of their business stemming from China. With a track record of creating some of the most influential monuments in entertainment, it’s no surprise that LEGACY continues to show success in their ventures.

Our work centers on any environment that deals with large numbers of people attending, circulating and experiencing multiple attractions.

Our major area of expertise centers on a combination of resorts, retail/dining and entertainment, theme parks, attractions, water parks, arenas and any projects pertaining to leisure, entertainment, retail and hospitality destinations.

Our record of achievement is without equal. With multiple successes that have operated in such a manner for over ten, twenty and even thirty years, LEGACY accomplishments are unsurpassed in the industry today. Because of this, from concept development and master planning through opening day and beyond, we are the #1 source for design and realization.


  • Concept & Program Development: Creating the vision and program for the project
  • Master Planning: Developing the overall plan of the site to meet capacity and facility requirements, and ensuring that local planning regulations are met
  • Development of Signature Attraction(s) and/or Iconic Elements: Creating the key signature attractions and/or those iconic elements that will define the public image of the project
  • Name and Logo Development: Creating the name and preliminary logo marks for the project
  • Operations and Capacity Planning Study

Show development and schematic design

Show Development & Schematic Design

Once the concept and master plan is set, it is important to develop the key components that will set your project apart from all others. People don't pay to see themed facades, they pay to be entertained. So, the importance of Show Development is paramount to a successful enterprise. We understand how to conceive memorable shows, dynamic rides, and spectacular experiences that create an emotional connection with your guests.

The Schematic Design provides the essential architectural information needed to provide the facility and preliminary site development specifications. We build upon the Show Development to provide the detailed information needed to communicate the designer's vision to the architects and engineers. Detailed drawings will define the buildings, facades, area development, landscape and hardscape, fountain and water requirements, signage, lighting, audio and show control system specifications.


  • Schematic Level Package: Based upon the approved Program and Design, creating schematic plans, sections and elevations for all site buildings, as well as for area development (hardscape, landscape) and associated elements
  • Interior Design for Public Spaces: Development of interior designs based upon approved concepts for major public spaces and for specialty venues (as required and at client’s request)
  • Attractions: Storyboard Development and Plan for Signature Attractions or Iconic Elements
  • Wayfinding Development for project-wide Signage and Logos
  • Black and White Foamcore Study Models developed for overall project (as required and at client’s request)

Wayfinding & Graphic Design

Wayfinding & Graphic Design

The art of knowing where signage should go, which sinage should be themed and which is related to life/safety, is an art form in and of itself. Understanding how to create this important set of graphic elements in a manner that supports the overall experience is a critical and sometimes overlooked part of the design process. LEGACY works only with the best people in the resort, theme park, and attractions industry.



The signage designers that work on our projects are often the same designers that work on our projects are often the same designers that have created major logos, signage, and graphics for Disney, Universal Studios and many other major resorts, hotels and parks.


Brand Development

Brand Development

In its work with major international companies that include Universal Studios, Sanrio, The Hershey Company, Caesars Palace, M&M's, and Lotte World to name a few, LEGACY has excalled in creating "real world experiences" that make an emotional connection with cunsumers.



Taking a company's brand and communicating the brand values and message in enteraining, engaging, and emotional ways involves the merging of design and entertainment to create a complete immersive "world" of visitors. LEGACY's designers understand how to take a companys core brand, and how to translate it into a memorable experience.


Design Supervision + Art Direction

Design Supervision + Art Direction

Once the drawings are completed, Design Supervision in the form of Art Directors, ensure the vision is executed to the standard required for success. Once the project moves into Construction, the show, ride and scenic work moves into production. Our Art Directors travel to the vendors as required to ensure that all specifications are being met throughout the production process.

Coordinating closely with the on-site management team, our Art Directors work to ensure that when equipment arrives on-site, that the systems will work and be compatible with one another, ensuring a smooth and timely installation.


  • Design Development: DD Package developed for total project including all buildings landscape, hardscape, special features and interior design for public spaces
  • Design Development: DD Package for Signature Attractions and/or Iconic Elements (as required and at client’s request)
  • Detail Design Package for Signage & Graphics
  • RFP packages created for all Signature Attractions and/ or Iconic Elements
  • Design Supervision: Art Directors & Show Designers supervise the local A&E firm to provide redlines during the final CD work
  • Color Art Directors Models developed for overall project (as required and at client’s request)

Project Management + Production Supervision

Project Management + Production Supervision

During the all-important process of bringing the design to life, our Project Management team manages the design team, together with the budget, schedule and quality issues. Once the client has approved the selection of the various vendors the procurement process must be closely managed.

Our team of Production Supervisors work closely with the Project Management team and the Creative Directors to manage the many providers through the successful production, manufacturing and installtion of the ride, show and support systems.


  • Project Supervision: Client Representation
  • Project Management: Scheduling & Budget Management
  • Procurement Services: Supervision of Attraction Equipment Purchase (as required)
  • Show Direction: Directors & Producers (as required)
  • Art Direction: Field Art Directors & Creative Supervisors (as required)
  • Software production: Film, Video & Digital Software Production (as required)
  • Music Production: Soundtracks & Recorded Content for all Attractions (as required)
  • Show Control & Programming: Developing and implementing an integrated project-wide show control system (as required)
  • Training & Turnover: Project-wide Training of Operations Staff and turnover of shows, rides and control systems (as required)
  • Turnover of shows, rides and control systems

Software Creation + Production

Software Creation& Production

At the very heart of the entire enterprise the success of each project depends upon content. Content comes in the form of scripts, soundtracks, motion pictures, live performances and any number of hybrid combinations of these elements. Successful projects place great emphasis on producing entertaining content.


Because our teams have created and produced many of the world's greatest attractions, from 3D films to 4D rides and shows, to special effects spectaculars, we are confident in our ability to create exciting, dynamic and unforgettable content in every conceivable medium.


#1 Entertainment Design Company in the world

  • In our own class
  • Bold and innovative
  • Realizing design projects
  • Others follow our standard
  • Creating timeless attractions
  • Culture of greatness

Design Services it all starts with the big idea

Concept Design &
Master Planning

From concept and design to master planning, LEGACY | GGE is the world leader in the creation of iconic entertainment and architectural design.

Show Development &
Shematic Design

Once the concept and master plan is set, it is important to develop the key components that will set your project apart from all others.

Wayfinding &
Graphic Design

The art of knowing where signage should go, which sinage should be themed and which is related to life/safety, is an art form in and of itself.

Branding
Development

Taking a company's brand and communicating the brand values and message in entertaining, engaging, and emotional ways involves the merging of design and entertainment.

Design Supervision &
Art Direction

Once the drawings are completed, Design Supervision in the form of Art Directors, ensure the vision is executed to the standard required for success.

Project Management &
Production Supervision

During the all-important process of bringing the designs to life, our Project Mangament team manages the design team, together with the budget, schedule and quality issues.

Software Creation &
Production

Content comes in the form of scripts, soundtracks, motion pictures, live performance and any number of hybrid combinations of these elements.

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