Hollywood, CA, and Busan, South Korea, March 1, 2022 – The all-new Lotte World Adventure Busan Theme Park in South Korea – one of the year’s most hotly-anticipated new theme parks – will officially open its gates to members of the public on March 31, following a soft opening period from March 17-20.
The new park was designed in collaboration with Hollywood-based entertainment design firm Legacy Entertainment. Its opening will mark the 9th project to premiere as part of the unique creative partnership between Lotte World and Legacy. “For over 30 years, Lotte World has set the gold standard for family entertainment in South Korea,” said Yaeli Chung, Legacy’s Managing Director of Korea. “Our entire team feels very fortunate and humbled to help Lotte World write its next chapter in Busan.”
Boasting six immersive theme zones, the 25-acre ‘boutique theme park’ has different aspirations than its flagship counterpart in Seoul. The original Lotte World, first opened in 1989, originally boasted an ‘international theme’ popular of the era, with zones aiming to recreate the ambiance of England, Germany, and France, among others. At the new Lotte World Adventure Busan, Legacy aimed to create richly-immersive realms not tied to any real world time or place. These realms will include Tinker Falls, Rainbow Springs, Wonder Woods, Queen Lorry’s Royal Garden, Joyful Meadows, and Underland. The new park’s signature attractions will include the ‘Giant Digger’ Mack Launched Coaster, ‘Giant Splash’ Mack Super Splash, ‘Giant Swing’ by Zamperla, and ‘Ogre’s Flume’ by ABC Rides, as well as Korea’s first ‘Roller Coaster Restaurant.’
“Working closely with the team from Lotte World, we aimed to redefine what an Asian regional theme park can be,” adds Ms. Chung. “All across Asia, countless theme parks have popped up in recent years, each one more drab and forgettable than the last. This will not be the case at Lotte World Adventure Busan. Instead, guests who attend Busan will find an emotionally warm and inviting garden park sporting a brilliant layout, a perfectly balanced attraction program, and unprecedented integration of attractions within their environments. Guests will never want to leave.”
Lotte World Adventure Busan is the centerpiece of Busan’s Osiria Tourism Complex, located about 45 minutes by train outside of the city center. Envisioned as the city’s premiere tourism destination, Osiria currently features a dynamic array of attractions and experiences, including a Lotte Premium Outlet complex, Hillside Luge, Science Museum, Golf Club, and IKEA. Future additions will include a Hilton Hotel and Aqua World.
Lotte World is South Korea’s leading theme park owner and operator, with its flagship park located in the heart of Seoul, South Korea. Since its opening in 1989, Lotte World has consistently ranked among the world’s top-performing theme parks, drawing between 5 and 7 million visitors each year.
Located in Seoul’s Jamsil district, the flagship park is divided into two main themed areas – Lotte World Adventure (indoor theme park) and Magic Island (outdoor attraction area.) The park features a number of heavily-themed attractions, including “The Adventure of Sinbad,” “Pharaoh’s Fury,” and “Atlantis Adventure,” in addition to a number of classic family rides, shows, and attractions. Lotte World Adventure marks the chain’s second full-scale theme park in South Korea.
Please see: https://www.lotteworld.com/
Currently celebrating its 20th anniversary year, the Hollywood, California-based Legacy Entertainment stands as one of the most successful, independent, entertainment design firms in the global industry today. The company has developed, designed and produced over 40 successful projects worldwide, spanning mediums that include Theme Parks, Hotels/Resorts, Casinos, and Aquariums.
Signature Legacy projects to date have included the Galaxy Macau Resort, Macau Studio City resort, the Georgia Aquarium, Lotte World expansion, Kingdom of Poseidon resort, and Shanghai Haichang Ocean Park, and the all-new, soon-to-open Lotte World Adventure Busan theme park in Busan, Korea.
Another major, upcoming Legacy project will be the Chimelong Marine Science Museum in Zhuhai, China.
Please see: https://www.legacyentertainment.com/
For Legacy Entertainment:
The Asbury PR Agency, Inc.
Beverly Hills, CA, USA